Marketing Key Performance Indicator for Web Performance and Conversion
Web performance sounds like an engineering concern until you watch a checkout page crawl. Then it stops being “page speed” and becomes revenue. I’ve seen it happen in three different industries, different stacks, and different budgets, but the pattern is always similar: traffic arrives on a schedule, the site slows down at the worst moment, conversion dips quietly, and the marketing team gets blamed for “weak messaging” when the real problem is how fast the message can land